Print vs Digital: Why You Should Use Print Advertising

Print Ads Convert More Customers Believe it or not, print advertisements have a significant impact on converting prospects to customers. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements. A Penn State study confirmed the power of print advertising by testing the memories of … Read more

What Is Direct Mail and Is It Right for Your Business?

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy? Businesses of all sizes are always searching for innovative marketing strategies to elevate their business and to beat out their competitors. Recent growth trends have been linked to online marketing methods including SEO, Google Ads and … Read more

Five reasons why print should be part of your marketing strategy

Print is often overlooked by marketers as being obsolete and stuck in the past. But, print is actually a huge asset to marketers and should still be incorporated into their strategies. media update’s Emma Beavon shows you five reasons why saying ‘print is dead’ is fake news.Five reasons why print should be part of your … Read more

How Can Advertising Help Your Business?

Have you ever wondered, how can advertising help a business? In short, it helps your business grow. Benefits of small business advertising include attracting new customers and helping you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. What Does Advertising Do? Advertising helps change outdated … Read more

The Death of Print Has Been Greatly Exaggerated

Say it with me: Print is dead. Now let us both go wash our mouths out with soap at uttering such vulgarity and outright untruthfulness. Will meet you back here once mouth has been thoroughly scrubbed… The Death of Print Has Been Greatly Exaggerated Okay, now that that’s out of the way, don’t ever talk … Read more

Here’s a Little Secret: Traditional Advertising Channels Still Work

As many companies abandon traditional marketing methods in a mad dash to embrace social media and online tactics, those advertisers in the know stick with what has always worked. While traditional channels may not suit every brand story or budget, many are still a great way to extend reach, engage consumers and increase the bottom … Read more

5 Reasons Print Media Should Be Part of Your Marketing Mix

Unless you’ve been living under a giant pixel lately, you no doubt know the entire world has become increasingly digital in the way we interact and do business. We communicate via text, email, and Skype, read our books on electronic readers, and create ad campaigns that can be accessed through mobile technology. Oh, and we … Read more

6 Advantages of Print Advertising

We are a society of technologically-obsessed people who aren’t comfortable unless we are constantly connected via some sort of digital device. And, because the entire world has moved online, some in the advertising industry would have you believe print advertising is dead and buried. But this simply isn’t true. Print is still very much alive. … Read more

Suburban Shopper

Suburban Shopper Magazine is an advertising magazine designed to connect residents with local businesses.
It has been publishing since 1959 mailing free copies to every address for the past 61 years..


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