How Can Advertising Help Your Business?

Have you ever wondered, how can advertising help a business? In short, it helps your business grow. Benefits of small business advertising include attracting new customers and helping you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. What Does Advertising Do? Advertising helps change outdated […]

The Death of Print Has Been Greatly Exaggerated

Say it with me: Print is dead. Now let us both go wash our mouths out with soap at uttering such vulgarity and outright untruthfulness. Will meet you back here once mouth has been thoroughly scrubbed… The Death of Print Has Been Greatly Exaggerated Okay, now that that’s out of the way, don’t ever talk […]

Here’s a Little Secret: Traditional Advertising Channels Still Work

As many companies abandon traditional marketing methods in a mad dash to embrace social media and online tactics, those advertisers in the know stick with what has always worked. While traditional channels may not suit every brand story or budget, many are still a great way to extend reach, engage consumers and increase the bottom […]

5 Reasons Print Media Should Be Part of Your Marketing Mix

Unless you’ve been living under a giant pixel lately, you no doubt know the entire world has become increasingly digital in the way we interact and do business. We communicate via text, email, and Skype, read our books on electronic readers, and create ad campaigns that can be accessed through mobile technology. Oh, and we […]

6 Advantages of Print Advertising

We are a society of technologically-obsessed people who aren’t comfortable unless we are constantly connected via some sort of digital device. And, because the entire world has moved online, some in the advertising industry would have you believe print advertising is dead and buried. But this simply isn’t true. Print is still very much alive. […]